ZEISS DIGITAL SHOWROOM
Bringing an offline experience online with an interactive virtual showroom
We worked with Monomango, a Berlin-based creative digital agency, on a 3-D project for their client Zeiss to bring an interactive product showcase to their audience online during the COVID-19 pandemic.
CLIENT
ZEISS
AGENCY
MONOMANGO
PLATFORM
WEB APP
SCOPE
FRONTEND, BACKEND, TESTING, 3D MODELS OPTIMIZATION
TEAM SIZE
6
DURATION
3 YEARS
What do you do when you can’t meet customers in person? You go digital
In 2020, the pandemic stopped all trade shows for quite a while. This affected entire industries attending events worldwide, including the creative industry working on interactive trade-show experiences for their clients.
To help Zeiss still connect with their audience and sell their solutions, we worked with Monomango to build a virtual showroom where potential customers could test new products and interact with the brand, while Zeiss could prevent sales numbers from plummeting.
To help Zeiss still connect with their audience and sell their solutions, we worked with Monomango to build a virtual showroom where potential customers could test new products and interact with the brand, while Zeiss could prevent sales numbers from plummeting.
As close as it gets to the real thing
The Zeiss Virtual Experience includes several virtual showrooms presenting the brand’s devices in different fields, just like in a real-life showroom.
The device in user’s hands
Users can inspect devices in 3-D from every angle, rotate them, click to get detailed information, watch videos, image close-ups, and more.
Tech barriers removed with ease of use
With an intuitive interface, guided tours, tooltips, and a step-by-step tutorial, the interactive experience is accessible even for less tech-savvy users.
Optical equipment in 3D
The Zeiss Virtual Experience includes several virtual showrooms presenting the brand’s devices in different fields, just like in a real-life showroom.
Bridging the gap between trade shows and static websites
The ZEISS team finally had a tool they could use to run interactive presentations and webinars, share product documents, and showcase products all in one place. And sales representatives could still interact with customers effectively even if nobody could meet in person.
“
What sets Apilia apart is how they combine tech proficiency with a keen understanding of user experience. They didn't just develop software for us. They created interactive experiences that truly engaged our users.
And they were a pleasure to work with: flexible, responsive, and always willing to go the extra mile.
And they were a pleasure to work with: flexible, responsive, and always willing to go the extra mile.
See more of our work
SEE ALL PROJECTS
